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The Rite Scents

AUREZZI Travel Trio Gold/White

Ready Jet Set. This travel-sized trio—24K toothbrush, toothpaste, and mouthwash—slips seamlessly into your carry-on, ready to erase traces of red-eye cocktails, airport espressos, and mile-high mischief. Whether you’re crossing time zones or making an entrance, your oral care ritual stays luxe. TSA-friendly, first-class by nature. That’s not packing light—that’s packing gold.

Each piece is unique – since gold and silver are natural materials, color and texture may vary slightly.

Fluoride-free. Alcohol free.

99,00 (VAT included)

Only for adults.
Do not Swallow.
Product: Toothpaste Gold Menthol
Details: Fluoride-free, 24K gold particles, hydroxyapatite, whitening
Volume: ℮25ML NET WT 0.85 FL.OZ
Country of origin: Canada
Material: Recyclable aluminum tube

Product: Mouthwash Gold Menthol
Details: Fluoride-free, alcohol-free, 24K gold particles, whitening
Volume: ℮80ML NET WT 2.7 FL.OZ
Country of origin: Canada
Material: Recyclable glass bottle

Product: Aurezzi Toothbrush Gold/White Soft
Bristle: 5000 AUZ white and soft bristles
Handle: 24K Gold plated
Weight: 30 g
Country of origin: Switzerland
Toothpaste: Sorbitol, Hydrated Silica, Water, Xylitol, Erythritol, Cocamidopropyl Betaine, Polysorbate 80, Gold (CI 77480), Peppermint Oil, Mentha Arvensis Leaf Extract, Spearmint Oil, Menthol, Stevia Rebaudiana Extract, Hydroxyethylcellulose, Hydroxyapatite (nano), Citric Acid, Potassium Citrate, Sodium Benzoate, Potassium Sorbate, Mica-Based Pearlescent, Dextrose, Yellow 5 Lake (Ci 19140), Red 40 Lake (Ci 16035), Yellow 6 Lake (Ci 15985), Blue 2 Lake (Ci 73015), Blue 1 Lake (Ci 42090), Calcium Aluminum Borosilicate, Titanium Dioxide (Ci 77891), Tin Oxide (Ci 77861), Silica, Tin Dioxide (Ci 77861), Iron Oxide (CI 77492), Synthetic Fluorphlogopite, Mica (Ci 77019).

Mouthwash: Water, Glycerin, Xylitol, Natural Flavour, Aloe Barbadensis Leaf Juice, Gold (CI 77480), Peppermint Oil, Menthol, Polysorbate 80, Sodium Gluconate, Citric Acid, Sodium Citrate, Potassium Sorbate, Sodium Saccharin, Mica-Based Pearlescent, Iron Oxide (CI 77492), Tin Oxide (Ci 77861), Titanium Dioxide (Ci 77891), Synthetic Fluorphlogopite, Mica (Ci 77019).

Founded in 2023 by Noel Abdayem—the visionary dentist and entrepreneur renowned for sustainable oral health care through The Humble Co.—along with co-founders Joakim Grip and Alexander Ruckemann, they believe that people’s everyday oral rituals can be both beautiful, high-end, and focused on dental prevention.

Inspired by meeting one of the world’s leading houses in the luxury space, Noel developed his first product at a high-end boutique factory in Switzerland. The novel technique of gold-plating a toothbrush was so complex that the first factory burnt down in the process.

Later, with the finished product in hand, Noel presented it to DJ Khaled, who was excited to come on board both as an ambassador and as a shareholder. They shared the ambition to create something extraordinary in the ordinary world of oral care.

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