{"id":285,"count":47,"description":"Sweed is a creative pun from 'Sweden' and 'sweet' in English. A tribute to the home of make-up artist Gabriella Elio and the round pastel boxes, which remind of sweets or macarons. Based on the professional need for a range of lashes with a high and consistent quality, the Swede developed and launched her collection in 2015. Her philosophy: natural looking, artificial lashes that you can use on a normal working day in the office without anyone noticing that you are wearing false lashes.","link":"https:\/\/theritestore.com\/en\/product-category\/brands\/sweed\/","name":"SWEED","slug":"sweed","taxonomy":"product_cat","parent":159,"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/theritestore.com\/en\/wp-json\/wp\/v2\/product_cat\/285"}],"collection":[{"href":"https:\/\/theritestore.com\/en\/wp-json\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/theritestore.com\/en\/wp-json\/wp\/v2\/taxonomies\/product_cat"}],"up":[{"embeddable":true,"href":"https:\/\/theritestore.com\/en\/wp-json\/wp\/v2\/product_cat\/159"}],"wp:post_type":[{"href":"https:\/\/theritestore.com\/en\/wp-json\/wp\/v2\/product?product_cat=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}