Toothpaste Gold Peppermint 24K Gold Particles

Only for adults.
Do not swallow.

Product: Toothpaste Gold Menthol
Details: Fluoride-free, 24K gold particles, hydroxyapatite, whitening
Volume: ℮75ML NET WT 2.5 FL.OZ
Country of origin: Canada
Material: Recyclable aluminum tube

Toothpaste: Sorbitol, Hydrated Silica, Water, Xylitol, Erythritol, Cocamidopropyl Betaine, Polysorbate 80, Gold (CI 77480), Peppermint Oil, Mentha Arvensis Leaf Extract, Spearmint Oil, Menthol, Stevia Rebaudiana Extract, Hydroxyethylcellulose, Hydroxyapatite (nano), Citric Acid, Potassium Citrate, Sodium Benzoate, Potassium Sorbate, Mica-Based Pearlescent, Dextrose, Yellow 5 Lake (Ci 19140), Red 40 Lake (Ci 16035), Yellow 6 Lake (Ci 15985), Blue 2 Lake (Ci 73015), Blue 1 Lake (Ci 42090), Calcium Aluminum Borosilicate, Titanium Dioxide (Ci 77891), Tin Oxide (Ci 77861), Silica, Tin Dioxide (Ci 77861), Iron Oxide (CI 77492), Synthetic Fluorphlogopite, Mica (Ci 77019).

Founded in 2023 by Noel Abdayem—the visionary dentist and entrepreneur renowned for sustainable oral health care through The Humble Co.—along with co-founders Joakim Grip and Alexander Ruckemann, they believe that people’s everyday oral rituals can be both beautiful, high-end, and focused on dental prevention.

Inspired by meeting one of the world’s leading houses in the luxury space, Noel developed his first product at a high-end boutique factory in Switzerland. The novel technique of gold-plating a toothbrush was so complex that the first factory burnt down in the process.

Later, with the finished product in hand, Noel presented it to DJ Khaled, who was excited to come on board both as an ambassador and as a shareholder. They shared the ambition to create something extraordinary in the ordinary world of oral care.