24K Gold-Plated Handle: Skillfully designed for an effortless grip and optimal brushing angle, it offers a brushing experience that’s second to none.
Exceptional AUZ® Bristles: Available in soft or medium firmness. Boasting over 5000 superior bristles, our toothbrushes provide a thorough clean that is unmatched, effectively battling plaque and aiding in the prevention of gum disease.
Elegant Design: Available in classic black and sleek white, our toothbrushes are not merely functional but also stylish accessories that complement your personal aesthetic.
59,00€ (VAT included)
Founded in 2023 by Noel Abdayem—the visionary dentist and entrepreneur renowned for sustainable oral health care through The Humble Co.—along with co-founders Joakim Grip and Alexander Ruckemann, they believe that people’s everyday oral rituals can be both beautiful, high-end, and focused on dental prevention.
Inspired by meeting one of the world’s leading houses in the luxury space, Noel developed his first product at a high-end boutique factory in Switzerland. The novel technique of gold-plating a toothbrush was so complex that the first factory burnt down in the process.
Later, with the finished product in hand, Noel presented it to DJ Khaled, who was excited to come on board both as an ambassador and as a shareholder. They shared the ambition to create something extraordinary in the ordinary world of oral care.
