AUREZZI: The Rose/White Set

Only for adults.
Do not swallow.

• anti-inflammatory & antibacterial properties
• minty breath

It’s oral care; treat yourself.

Toothpaste Gold/White Menthol 24K Gold Particles – Whitening:
Active ingredient: contains Sodium Fluoride 0,254% W/W (1153 PPM F)
Ingredients: Aqua, Sorbitol, Hydrated Silica, Tetrapotassium Pyrophosphate, Lauryl Glucoside, Xanthan Gum, Calcium Aluminium Borosilicate, Mentha Piperita Oil, Cocamidopropyl Betaine, Glycerin, Aroma, Aloe Barbadensis Leaf Juice, Sodium Fluoride, Sodium Saccharin, Sodium Benzoate, Potassium Sorbate, Citric Acid, Limonene, Silica, Tin Oxide, CI 77480 (gold), CI 77891

Mouthwash Silver Peppermint Silver Particles:
Active ingredient: contains Sodium Fluoride 0,05% W/W (227 PPM F)
Ingredients: Aqua, Alcohol, Sorbitol, PEG-40 Hydrogenated Castor Oil, Sodium Saccharin, Menthol, Mentha Piperita Oil, Sodium Fuoride, Cetylpyridium Chloride, Disodium EDTA, Triacetin, Citric Acid, Sodium Benzoate, Calcium Aluminium Borosilicate, Silica, Tin Oxide, CI 77891, CI 77820 (silver)

Founded in 2023 by Noel Abdayem—the visionary dentist and entrepreneur renowned for sustainable oral health care through The Humble Co.—along with co-founders Joakim Grip and Alexander Ruckemann, they believe that people’s everyday oral rituals can be both beautiful, high-end, and focused on dental prevention.

Inspired by meeting one of the world’s leading houses in the luxury space, Noel developed his first product at a high-end boutique factory in Switzerland. The novel technique of gold-plating a toothbrush was so complex that the first factory burnt down in the process.

Later, with the finished product in hand, Noel presented it to DJ Khaled, who was excited to come on board both as an ambassador and as a shareholder. They shared the ambition to create something extraordinary in the ordinary world of oral care.